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Inside the Floral Studio – Artist Profiles

Design, Floral Designers

Inside the Floral Studio – Artist Profiles

Bruce Wright on Ania Norwood
Bruce Wright on Gerry Toh

BRUCE WRIGHT is one of the most recognized voices reporting on the floral industry today. He has written extensively for Floral Management magazine and was formerly the Editor of Flowers& magazine for an impressive 33 years of its erstwhile publication run. He has also served as Editor for the news section of The Advocate magazine. Bruce is based in Los Angeles, California.

ANIA NORWOOD AIFD, CFD, CCF, EMC has been involved in the floral industry as a retail florist, educator at Golden West College in Huntington Beach, and most notably as an award-winning floral designer. She won first place in the Pacific Northwest Floral Design Competition. In 2018, Ania was selected to represent the United States at the Gateway to Americas International Floral Design Championship in Orlando. She has also assisted with the design of floats for the Rose Parade in Pasadena. And, her work has been on display at the Philadelphia Flower Show. Ania is based in Laguna Beach, California.

GERARD “GERRY” TOH AIFD, CFD, CCF has held numerous leaderships roles in the floral design community. He has been recognized for his work as a floral designer with awards such as California State Designer of the Year, and his work has been featured in various publications including Town and Country magazine. Besides having run his own flower shop for over 25 years, his broad experience in floral includes having designed silk flower products for mass production, decorated cars for the Rose Parade in Pasadena, and having served as floral consultant for Aria hotel, Vdara hotel, and CityCenter complex in Las Vegas. Gerry is based in Natchez, Mississippi.

Photograph of book collection, by Kyle Ryan (stock image).

About Author

JEREMY CHEN is Editor of Bloomsday Review, which he co-founded with Kristina Anderson. He is involved in the floral trade as a marketer of hardline goods. Jeremy is based in Irvine, CA.